Focus group evaluation

We have now held 2 focus groups with different audiences and we have gotten some great information. The groups gave us some interesting things to think about and also helped us make our minds up on what we are going to do. The focus groups have gave us the overall general view on what they think of it and what they think will work better if we did that. This will impact our storyboard and filming because there ideas such as 'use a forest instead of climbing a tree' has made us think this is a good idea but it still needs to link to the song so we are going to incorporate both by him running through trees at one point and also climb the tree, making it link and work well.

We remembered that these people are our audience and give a general public view on what we are doing so we knew to take the opinions on board. They are the age group we are aiming at so we needed to listen carefully and we did. We had people who agreed with the idea and also others which were more sceptical. They thought it may be hard to do so we have changed our location form Sandringham to Bawsey pits which is closer and much more accessible to us, making there be more chance of it working better but still having the environment we want. The focus group also gave us excellent research finding and gave a truthful review on our ideas.We got over 35 questionnaires back and they gave us good ideas from not just folk fans but also rock, EDM, dance. They recognised that we were going to link it to folk more than anything and it had to be very much like other artists music videos as these show the genre well and work.

I think the Focus groups were invaluable to us and gave us a great understanding on what to do next and made us have a real hard think on what we are going to do next. They told us the truth and gave us things to improve on such as the idea needs to be clearer and also the story should not be so complicated. The student were also in our target audience so this was even better as they gave the opinions we wanted and were clear about it. 

The only thing i think we could have done better on is that we could have maybe got another focus group but this time at the top age of our target audience as this could of really helped us but this would have been much more difficult to do and we felt we got some great opinions from these students and felt that it would of been great to have one more focus group, but we need to get on with other parts and not focus on this piece too much.