Additional Audience Research

 I think our music video would be best played on music channels such as 4 music that has current and chart but also alternative music styles depending on when you watch the programme. This is because even though the music can sell, having it on a channel such as this means that it is being seen by more people and is not going onto a programme such as clubland as the people who watch the programme are not my audience.


To publicise our video I would send my music to local radio stations where they can play it to the local people but nowadays that also means on the Internet to on their website. I would also send it to the Sunday show, a programme on channel 4 which shows lots of new music. We could also advertise on you tube as this is a great way of new bands gaining attention and fans and being seen by potentially millions. This is also a free way and your fans can subscribe to new music and keep in touch also allowing there feedback which is a great way into improving yourself.


  By analysing Digipaks I have gained lots of ideas, the Digipak needs to be modelled around its target audience but also in our genre, folk, it is also heavily connected with the lyrics of the songs, I also want the Digipak to reflect the artists and their genre and backgrounds, it needs to be unique to them. My expectations of our Digipak will include all of those features, I want it to be personal but still connected the the style of music and target audience, I am looking at artists such as Mumford & Sons and Of Mice and Men for ideas and inspiration. 


I personally don’t buy music magazines as I can find the information I want on the magazines website,for free or I can even go to the bands Facebook, you tube or official website for information, with the rise of the Internet people are downloading music much more and using the Internet to find out about new music and what’s going on. The inter et was what we used to find our band and find all the information we did so this will be a large factor. The music magazine needs to be clear and precise though and interesting to get buyers to choose this one. The magazine would have to stand out as less people are buying magazine than what there was before.
music magazine sales falling
This article shows what is happening and this was over 1 year ago now and they are still dropping, this making it much more competitive on who is getting a market share worth having and who is not.





MTV first aired on August 1^st, 1981. Robert Pittman came up with the idea of MTV. He is currently CEO of Clear Channel Communications. The first video played was “Video killed the radio start” by The Buggles. The very first MTV Video Music Awards (VMA’s) ceremony was held on September 14^th 1984. There brands orginal slogan used in 1981 was “You’ll never look at music the same way again”, MTV reached 440 million households globally. 4Music is a music and entertainment channel, the channel first launched on August 15^th 2008 replacing the previous version The Hits. 4 Music has many programmes such as ‘4Music Buzz Chart’, ‘4Music Buzz Chart’,’4Music Big Ones’, ‘UKHot40’‘Today’s 4Music top 10’, ‘Fresh Music Top 20’, ‘Your Official Top 20’,’The 4Music Buzz Chart’ and many more. 4Music appeals to a large audience and offers many different artists and genres. These usually are split into separate shows such as dance or upcoming bands and varies on a day to day basis/
MTV is target at mainstream and rap, R&B music viewers, whereas 4Music caters to people who like many different genres of music including indie, acoustic and pop rock but it also shows dance music and the top 40 several times a week, so it is trying to cater for most people. We think it would suit our artist as they do have new music shows and ours would fit into there great.

As you can see at number 4 most watched is 4musics fresh obsessions, this is where our song could come onto the programme as it would be new and would fit the criteria 4music show and could be a good spot to put it,also having 87000 viewers is even better.

4Music would be the best channel that could exhibit our music video this because they tailor to a wide range of artists they show, they also have a programme called ‘4musics fresh obsessions' which would show our music  video and would get good ratings because the people watching are expecting new music from all sorts of types of people and genres. 
  4music also shows all other types of folk music. They show lots of Mumford and sons on the programmes and also the Lumineers. This is great because these bands are very much like our band and if these are getting large viewing numbers then they would more likely show our song because it links in well with these two bands.

The print screen above shows that people especially like to watch music at night time (2100+) as these people will be at home after school or work. They also like to watch in the daytime on weekends also when they are most likely not working and this shows that any one of these times would be great as the viewing numbers are high and the song has more chance of people purchasing it. These shows are also all aimed at its main audience and trying to get them to watch the channel more by not just showing music but comedy also such as 8 out of 10 cats as there target audience (young adults) enjoy this type of programmes.


The audience profile of the channel is young adults as they change the music with current trends and this audience are the most likely to look for music on Internet or on the TV. This is also helped now by free view being in all homes and this helping the numbers of this programme go up and have a wider audience. Mumford and sons and the Lumineers are played because people of this age group like them and want to listen to them and this helps the genre as bands like ours now have a chance to be heard and there is more chance that people will like them and buy their album. 


My expectations on my music promo have changed largely after doing some research into the audience. It needs to aim at a large audience of people who like the genre as it is these people who would buy or download the album. The fact that over 80,000 people watch one programme which would work for our song means that there is alot of people with open ears wanting to watch the music video means it needs to be done well and to a high standard. It also needs to be done sufficiently as if it is not ,it would mean it not being aimed right and we need to get some very good focus group results so that it is aimed perfectly at our target audience (16-30) because if it is not, then it would not be a successful music promo.