Focus group

1)    Who? Two classes of year 11, AS media and a few A2s and about five to ten teachers. Our target audience is aimed from about the age of 16 to 30 as this is what the folk genre seems to be more aimed at. This is a good demographic as it means we can find these students in our own school instead of going out to find them, instead they are right here and we have the resources her to do the focus groups

2)    What? To understand what our audience wants – to understand the mind-set of our demographic. Our overall goal is to receive feedback from our target age group. Also so that we can be criticised by people and gather new information we did not know or think we would need

3)    Where? The year 11s and the A-level students will be gathered in their classrooms and we will go to them. The teachers will be gathered in the school library after school hours.

4)    When? The first year 11 class will be done period 4 on Monday 23^rd of September. The second class of year 11 will be done period 1 on Thursday.

5)    Why? To gather information about our target audience and to see what they want in the music video. This will give us ideas of what to do with the music video and how to make it. Also so they can criticise our work and make us see problems we can’t see ourselves and gather new information. We will also get information on what they like and how they feel about other folk music producers.