The matching themes are very important. The fact that it all matches appeals the audience into buying even more. This is because it 'fits' together well and makes more sense than if it was jumbled together. Also if the front cover is basic, then the rest should work on this theme, if it did not then it would need a good reason for this, as it is not normal to do that as it does not fit and may seem off putting to the customer and may not buy it.
Also as seen with this, the pictures are very natural and to go with this, the colours and light and natural too with no 'luminous' colours which go against the idea. They work together and also, if you listen to the music, this style works with it also.
A good example of cohesion within advertising.
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