Mark scheme analysis

Level 4 Criteria: (must use this as a summary:

1.       Planning and research evidence will be complete and detailed.

2.       There is excellent research into similar products and a potential target audience.

3.       There is excellent skill in the use of digital technology or ICT in the presentation.

4.       There is an excellent level of care in the presentation of the research and planning.

I am aiming at level 4 for my coursework and this is the criteria I need to meet. With the first point I think I have achieved this because I have uploaded sufficient amount to show I have great planning and research. I think my focus group research is the best piece as I have lots of information about before and after the focus groups and I also took the lead role when taking the focus groups and getting some great results back from the students creating excellent research.

With the second point I feel I have nearly got to this point but I do need to do a little more work to this point. I have good research into other products by looking into other folk bands but I do feel a little more would bring it to excellent as it is not at this point right now. The potential target audience part in my eyes I feel I have done great in this part. Me and my group did lots of research into a target audience as this was a part we wanted to make sure we did well. In this part I think that I only need to bring up the first part on looking at similar products.

With the third point I feel I have matched this well. The use of ICT and digital technology in my blog is thorough. I have embedded everything I can and it is interactive to others when asking if they think it is or not. I have also used good IT skills when gathering my focus group results by using a power point and using bar graphs and pie charts. The blog also has lots of pictures and videos also and we used certain camera shots to stress what we were doing and all this in my opinion makes it have excellent skill when involved in this part.

With the fourth point I feel this links with the above paragraph. I have used lots of ways to make the blog the most interactive as it can be while still being well detailed. I have also used lots of ways of presenting this information with such things as being videos, presentations, recordings and also using writing when needed so that it has sufficient knowledge to get to level 4. I have tried to also make the blog interesting instead of just using text and I feel that this makes the blog clearer and puts me into the level 4 bracket with this question.




Overall I think that I am nearly at a level 4 if I can research a little more into similar products and constantly reference to these other bands. If I can do this and keep the blog interactive I feel that I will be on a level 4 as I will have highlighted all these points and done them accordingly throughout.