How musicians promote themselfes

Mumford and sons have a very smart way of promoting themselves.











 The group cleverly use the audience at concerts to promote them by making music videos like above by using it to their advantage. The use the audience to make the atmosphere more lively and make you want to be there. This promotes their concerts and music as you will remember the scenes when listening to it and making you like it even more.

This is a clever way of promotion as it is something which is made naturally. The concerts provide the film as well as making the money from the concert itself and is making two good points from one thing. The video is also well positioned with camera shots as it shows the power of the music and its audience and makes you more attracted to it.

This is an album cover and I have previously used this to show the ideas. They promote themselves well as they use a simple setting throughout and it works with the music. The albums also reflect their music well and they sell millions of albums this way. Being simple in its own way promotes them as there is no shouting on you should buy it, instead they would rather you listen to the lyrics and buy it and the reviews on there albums are always high.