(anything read or seen in the case of movies or music videos)
Intertextuality is used in many music videos. The music video in this case would make reference and ideas from other music videos on purpose or without thinking about it.
There is intertextuality in this video straight away because it instantly gives a vintage look to the whole video with the opening. This could link with the origins of the genre and also is used in old fashioned films and videos. Also there is a really good example throughout by overplaying the stereotypes of the genres. They are using lots of slo-mo's and holding lots of instruments.
At 2.37 above this is a good example. He has the guitar in his hand but then has instruments all over him and as the large drum on his back. Also instruments on his hips and all this is using the stereotypes we expect from a video of this genre and is showing Intertextuality bu using other videos and taking them ideas.
Intertextuality can also be seen in the costume. They are wearing the same clothes as the band usually wear in the videos or in concerts, making you recognise them better and see them more like the original band.
Intertexuality can be used to attract an audience as it is using themes we know well and bringing them into the video making us recognise it better and eventually like it more. Intertextuality also means we understand it more as it is not a brand new concept and is easier to accept and we understand it more.
We, in our music video will use Intertextuality with the costumes and the environment. We will have the characters wearing the same kind of clothing and will be in the same environment as the usual folk music videos. This was a decision we made instead of consciously choosing to do it. We thought it was a good idea to choose these because we knew this would make the video more recognisable.
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