This is a Digipak from the famous folk band Mumford and Sons. The Digipak is very basic and has a very clear way of how it is designed. The colours are very clear and there are lots of whites because this makes it more simple and gives it a feel of 'purity' that the album does not need flashing lights to be sold. The Digipak also, when using pictures also have lots of whites but the lighting is very natural, something which runs through most of folk music. The Digipak is also very clean looking prepared to the two I studied at the beginning of the year, it has a basic feel but this works as it is throughout and in its own way attracts consumers because of this.
this for my folk band or this type of style, it would be going against the normal conventions and maybe would not be as appealing to the target audience. It is like the album is using the randomness to sell it and the colour to attract you to it.
After analysing contrasting Digipak's my results will influence the next stages of planning because there is a clear difference between genres and how there Digipak's reflect this. The fact that the Prodigy use colours and different photos to attract you yet Mumford and Sons only uses clear colours and makes it look clean and it is showing they do not need colours and lots of images to sell the music. This could be because the prodigy have more competition and their genre does not try to show a clean image, instead its about lots of music and drugs/alcohol abuse. This may be why they are so different and could be how people choose which to buy as each is attractive in its own way.
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