Magaine advert so far II

Today I spent another lesson learning photo shop as I have very little skills and I have worked on resizing several types of logos which will go onto my final advert. I wanted to do this because this skill is important as I will need to re size lots of things in my advert.

 

 

 

I think this was a good way of putting the logos because in a professional music magazine advert, these are usually at the bottom as it is the last thing you read meaning it should be the thing you think about the most as it was the last thing your mind interpreted. I also chose the font with the conventions in mind for later one when I am developing the magazine advert even more. I think so far this is going good and I am hoping to complete the rest soon.

Blog feedback 16/12/13

Music Magazine Advert final descision

In my Magazine Advert I want to make it look simple throughout to fit the genre. I want it to not look cheesy or poor quality and I want to have a natural photo in the background. I d not want it to try and stand out like other music Adverts for genres such as pop or R&B. The Advert will d its job of advertising the music ad artist, not a general person and I will also use some reviews I will make up from famous music magazines to make it look more professional,I have already chosen the background picture from when I went to Bawsey Pits and I will ow apply all this to it. These are some drawings I made up;

Music magazine advert so far

Today I started my music magazine advert and I have now found the picture I want to use and also I have edited it so that it is how I want the background to be.

This is what I have so far. It is a picture I took when at Bawsey Pits filming and I thought this would be good because it has the nature feel to it and also as explained in a post before, this genre would not have the lead singer or group as the main selling point, unlike the Jesse-J advert I spoke about, it is instead about the meaning of the music and I think this fits well with my genre. The next stage is to start adding the fonts I want to use and test which ones look best and also which work best with this background.

I also  need to take a look at adding company logos on which sell music so that the advertisement also shows way of buying the music as this is needed so that the audience know where they can buy the music from and how.



Filming complete

Today we finally found the time to complete our filming at the last location at Carl's house and we got all parts needed done and we will edit this for the 'before' and 'after' the main part of the music video.
The shots we completed today were for the 'prologue' and 'ending' as we planned this from the start as we felt this would suit the genre and also makes you get some background information. The shots were completed and we will be editing these shortly so that we meet our deadlines and have it completed by the time we come back to school in January.
When looking at the action plan we made we said it would be finished by the end of the week after filming and it was not, but we have gone round this by starting other bits while waiting and we will still try to achieve the complete music video fully edited by the end of the half term. We plan to do this by spending nights at Karl's and editing it there as he has the best resources for this.

Blog feedback 09/12/13

Magazine Advert Research

 Magazine adverts vary heavily on what it is designed to do. The magazine advert is seen by 100,000's of readers and has to be perfect if it wants to sell its product and this is exactly what they are made for, selling a product. In my advert I want this to be key as this is what it is meant to do and instead of making it fancy and hard to read ,I want it to be straight to the point and very clear as this is the best way an advert should be.

The advert on the left is for a new fragrance and as you can see, it is surrounded with the product. The product is all over and by doing this, you know exactly what it is and how it looks. Also in large text is its name, again  promoting the product. The fragrance also is being used by a model so that women think they will be like her when wearing this, again promoting this product. This is the style of product which uses this way of advertisement and also it would be put in a variety of magazines with a large amount of women reader, magazines like heat.



 This is a music magazine advert for you me at six. Again, this has the band's name in large capital letters and the day the new album comes out is also in large. This is so that you remember and it will stick in your mind for longer.

The advert also uses many colours and a piece of artwork in the background making it look more attractive but still is not overshadowing the writing. It also has at the bottom a place where you can buy it, play.com .This is also generating sales and also making it easier for the reader to find a place to buy it.
I like this advert as it is very good looking and works with the band's genre. The artwork is clear and attracting and the writing still stands out to the reader. From this I would use the font style and how clear it is in my own magazine advert as this is key to getting people to look at the magazine.

 This is another advert but for a different genre to the one above. This is for pop and the first thing you see is the singer. This is because anyone who likes the music will instantly recognise the singer because in the videos, they are at the centre of the camera and we recognise them instantly. This in itself is a great marketing tool for the advert and would make many readers stop and look at what is being shown
The writing is also clear and precise and it also talks about her most famous songs what most people know because they are played in shops and on radio stations. This again makes people want the album and generates more sales.

I like this advert because it uses the singer as its main marketing branch and I think that is a great idea. It fits the genre well but in my genre,folk , it will not be so good so I think I will not use this type of marketing but the idea of their most popular songs on the advert makes very good sense and that is one thing I may take forward to my next part of the magazine advert.

 

The magazine advert here is very different to the rest. It has an instant random look to it and this fits the bands genre as they try to do this. The advert also has large text for the band as this would not be recognisable without it unlike the advert above. The advert also has large text for the album name, again so that we know what it is called and it also offers a place to buy it again in the corner which is play.com. The advert also uses a very large image which catches the readers attention and works very well.                                                                                      I think this advert works very well because it gives it a random look to what usually is done. It still clearly shows the main parts though needed to sell the album and works very well. From this, I would take the idea of a large photo from and use this in a way if wanted. Also, the different colours of text works very well but in my genre I don't think this will work.   

 

 

 

 

 

 

 

Font research

Font research
Two commonly used fonts for the folk genre are:
- Cooper Black Italic (designed by Oswald Bruce Cooper in 1920s). It has been used in many music magazine adverts like this one for our music video. It is useful as it gives a retro look and feel to it and also is clear to read and understand





- Minion Pro. It has been used by the artist Sarah Jarosz for her album, follow me down. The singer's name is written in Minion Pro regular; the album title written in Minion Pro Italic creating a relation between both and it works really well. It makes it better to read and also more clear and it links better.

Examples of fonts found on Word:

 

Elephant Arial

 Cooper Black Garamond premier pro    Harrington

zaphuntson

Impact

Minion Pro

 

Examples of fonts online:

 

Although These fonts are appealing to me, there are studies in which say different. The website talks about how uglier fonts catch the readers eyes more and this could be something to think about. Using these types of fonts would mean more people will start to look and this means a larger audience for the advertisement.
This could be something to think about when creating my blog and finding which font to use as it is an interesting theory. I think regency or a font with this type of look would look good for my target audience as the conventions of the font are that it should be basic as it is not trying to make itself standout, instead the music sells the product instead so it needs to be very basic fonts. I also want them to work together with each other all across the magazine advert so that it looks the most professional it can be.




A good variety of fonts.

- Which would be the most suitable for your target audience and genre? Why?

Digipak sketch

 



 This is my Digipak drawn and how I would like it to be after hearing the other people views from my class and taking on board what they said. I have done this so that I know what to do and I can use this as a good plan when I come to make on Photoshop because it is a guide for each part and also can help when designing also. I have highlighted what I want to have on the Digipak.

I have sketched when possible and also labelled when it has not been possible as I am not a great sketcher so I could not do some but I have shown or wrote about what I want and I will use these photos as something to evaluate my Digipak on when finished and use this as a tool to do that.

Update so far

We have now completed our filming at our main location, Bawsey pits in Kings Lynn. We completed this last weekend and we plan to film the last small part soon before Christmas so that it can be edited within our time we wanted it to be done within. We have also now completed the work around the video and are now planning our Digipak's and music magazines and they will hopefully also be completed by the end of January.

We are also getting the work we have not completed or forgot about before this uploaded within the next 3 weeks and I am aiming to have everything but the Digipak and magazine advert completed by Christmas half term as this will then give me time to do the evaluation and complete everything to a higher standard if needed.

We hope to be fully completed by the latest in January and we will the have time to revise for our exam, this should work best as then we have shared the time accordingly and have enough time to do what we need to do.

Music video filming!

Today we filmed our music video and have done what was needed to be shot at our location, Bawsey Pits in Kings Lynn. We left at 8am as planned with everyone needed (all actors me and Karl). We got to the location by 9.45 and we started filming instantly as we felt we needed to get this done and we had the day only to do so. We started off by being in the car par and started form where the video started and went from there. We instantly found fault and that was that we forgot the chalk for the clapper board but we improvised and just renamed all files to the shot scene so it was easier to find once we were home and editing.

The weather was not the best today. There was rain on the ground and it was very muddy all around like we spoke about in the risk assessment and this could have instantly been a problem but we coped throughout the day and it did get better later on with sun which was great for our music video as we wanted it to be sunny at the end. There was no slips from anybody throughout the day and we successfully kept continuity throughout the music video and it worked very well.

While we were filming the video I kept making a 'behind the scenes' video getting views from the actors and how they felt the day was going, I also filmed shots being made so that we could have evidence of how it was being filmed and how it was being directed.
here is the video as I edited this already:


I think the positions we chose to take were also correct to. Karl was a good director and he took a good management role on what was happening. I also think I did a good job because I positioned the characters the way we wanted and also when filming I got some good results and good parts for our music video. I also think I gave good ideas on the day also for parts we were not sure about and I think overall we did a good job together.

I think Carl also did a good job because he acted how we wanted and he knew better than us on how the characters should be dressed and their emotions at certain times. He also gave valuable information when needed on how the shot should be positioned and told us some good points when is was not correct.

I think today went very well considering the weather as nobody got hurt and we got all the shots we wanted and we will be filming the prologue and scene after the video shortly also when me, Karl and Carl can all find a time slot available.

Shooting Schedule

Today me and Karl made a Shooting Schedule for Sunday when we film our music video as we felt this was needed and also it will help us along with the story board tomorrow and make it more efficient when filming. We have made 2 shooting schedules. A bedroom shooting schedule for when we film it and a Bawsey Pits schedule which we will be filming on Sunday.

I made the Bedroom schedule as it was smaller but me and Karl divided the Bawsey Pits one up equally and we both sat down and spoke about it together to get the best results. We did this in the library after school and made it the most accurate we could within the time and I think it is sufficient enough for what we need it for. It is a good plan to work from and I think it is successful for our first try at one of these.

These are the shooting schedules;
Bedroom shooting schedule;




Bawsey pits shooting schedule;

Prop List

This is a prop list we worked on as a group. The list includes everything we will be taking and what each character needs when filming. I think this is a good document because we can take this we we go to film ad use it as a good way of preparing for the day also. It covers everything we need and what is needed to be done for the day and we will be using this for preparation on the weekend

Equipment list

This is a list I made with the group on what equipment we will be taking to our location when filming. It highlights all the stuff we will take and whats needed and also what equipment we are using so that we know when it comes to the day and can use this as a checklist.

Risk assessment for filming

Today I and Karl made a video on the risks when we are filming our music video. We felt this would be needed because we need to address the issues we found on the day we went to Bawsey to do recon of the area. We found several problems and we addressed these in the video we made;

We felt this was a good video to do but we could have made it better by having our 3rd member involved Carl, but he was busy with other subjects so we spoke on his behalf as we both know him well.

Release form

This is a release form we all created together by all giving ideas and making it into this document. I will hand out to the Actors and let the sign it to say they will participate. This is a good form because it highlights what is needed from them and also is detailed enough to show what we need them to do and so that we can publish the content.

Release Form for Actors and Extras.

 

CHARACTER NAME:

To whom it may concern;

By signing this form, I ____________ give permission to be filmed, interviewed and anything else in relation to the completion of the production of this music video. I give permission for my picture to be taken and used in the continuing production and advertising of the project. I also grant permission for my name to be shown in the credits of the video as well as in news/ information in relation to the video.

I declare that I will not press charges or take any legal actions against _____________ if they use my name, performance or appearance as a part of their A-Level media coursework or any further use of the music video or production in future endeavours.

By signing this form, I understand that I am agreeing to the above conditions and will work to the best of my ability for the production, making myself available if/when necessary. I further acknowledge that by agreeing to this I am also representing Carl, Josh and Karl in any of their media work.

Name:

Address:

 

 

Signiture:…………………………..………..

Date:

 We have sent these to our actors and re recieved the forms back from them so that we could film them and publish. We wanted to do this so that it looked more professional and also so that we have the permission to film what we want to with these induviduals. These are the forms we got back from our actors including Carl.

 

 

Bedroom set (Carls Bedroom)

This is the set we will be using for the bedroom scene at the beginning and end of the video. It will be filmed in Carl's bedroom and we all drew this up knowing how his bedroom is set up now. Me and Karl also spoke about this with him and we felt it was best to put the bed near the window so that we get the most natural light we can get. This will work best as this is what we are trying to use throughout and use minimal artificial lighting, only when needed or for affect.

We will be using a artificial light in the room though as this is more normal than not having a light on. The light will be already on when he walks in and this will make it look more like a real bedroom but we hope to film on a clear day so that we get as much natural lighting as possible so the shots are clear and do not look unprofessional.

Crew List

This is our crew list for this weekend when we film our music video. I have made this after talking to Carl and Karl and have taken note of what they want to do and was all agreed before we started as we all knew what we wanted to do.
I think this is useful because it is going to help us when we look back when we are filming and also afterwards as it shows our roles. It also tells us who's job it is to do something if we are not sure and can make things easier for us when filming and for what we need to do on the day.

Proposition for my Music magazine Advert and my Digipak

In 2 days I am presenting my ideas on what I would like to do in my music magazine advert and also for my Digipak. Over the past 2 days I have been working on a presentation for my proposition and it is now finished ready for Thursday's lesson in which the class will listen to and give me feedback;


 I think this is sufficient because I have also created some notes for on the day when I am going to present it to stop me looking at the presentation constantly.



 I have also created 2 questionnaires to hand out at the end also, one for my Digipak and one for my music magazine advert and these will be filled out I hope and get some great feedback on and see what the opinions are of my class, which are also coincidentally in my target audience so I will take on-board their ideas afterwards and change my ideas if they seem suitable and work. these are the questionnaires I will be handing out:








I think these are sufficient for the answers I want back and I will hand these out to each person in the room. They also cover what I need them to and will give me good answers to use for information when evaluating how successful this will have been.
When I am presenting I will be filming it so that I can upload it onto here and also to get the opinions when people are asking questions when I'm doing the presentation.



I think my presentation was good but it could have been better. I could of directed what i was saying more to the audience and the camera so that it was more clear and I could be heard easier. Also i could have added more information because after looking at Carl's presentation he had more information and i did forget to speak about my target audience and also I did not make a first draft of my Digipak.

Animated Storyboard

 This is the completed animated storyboard we have created together. We did this together at school working on the computers and having an opinion on what length and how to make it work with the lyrics. We think this is a good try as we have put across what we want to do but also used the times correctly so that it edits correctly with the beat and also works together on the lyrics also. 
The animation could of been made better by taking clearer photos. The photos show parts of the table in them and also parts of other clips and this does not make it look professional. If we were to make this again we would clear this problem away first before going forward but I think overall we did a good job. It gives us a good understanding ready for filming this Sunday.

Codes and conventions of Magazine Adverts and links between advertisement, magazine and audience

Instruments borrowing

We are filming this Sunday and I felt it was a good time to ask the music department if we can borrow an acoustic guitar and a large drum for the weekend and this was the email I sent.

"Hello

I am just emailing on behalf of me and my group in media a2 and we are just asking if it is ok if we can borrow two instruments for our music video which we would like to film this Sunday?

If possible we would like to borrow an acoustic guitar and a drum we can hold which is large is possible?

Please let us know if we can borrow these A.S.A.P for the weekend, thanks

Josh"

 

 

I felt this was a better idea than just walking to them Friday and asking as we may have not got them in time so I sent this email to the head of department, I am awaiting a reply and will add to this when i get one...


We did not get a reply to this so on the Thursday we walked to the music classroom and asked and we were allowed to borrow what we wanted so we now have our instruments for filming.

Blog feedback 14/11/2013

Sales of CD's Over the last 5 years

After creating this, I have found that it needs to heavily advertise not only the band but also where it can be brought from. The idea of iTunes and amazon mp3 needs to be introduced instead of using old ways of buying such as HMV as we now buy off these websites much more than before. I could also include a website such as play.com as these again have had a rise in sales because they offer the CD's at the lowest price anywhere.
It will impact my work heavily and will change the appearance and how it is shown a variety of ways.

Intertexuality

Intertextuality:

It is an idea that any text has been influenced and shaped by texts that have come before it.
(anything read or seen in the case of movies or music videos)

Therefore no music video exists on its own and consciously borrows ideas from other music videos, past or present.

Intertextuality is used in many music videos. The music video in this case would make reference and ideas from other music videos on purpose or without thinking about it.


There is intertextuality in this video straight away because it instantly gives a vintage look to the whole video with the opening. This could link with the origins of the genre and also is used in old fashioned films and videos. Also there is a really good example throughout by overplaying the stereotypes of the genres. They are using lots of slo-mo's and holding lots of instruments.

At 2.37 above this is a good example. He has the guitar in his hand but then has instruments all over him and as the large drum on his back. Also instruments on his hips and all this is using the stereotypes we expect from a video of this genre and is showing Intertextuality bu using other videos and taking them ideas.
Intertextuality can also be seen in the costume. They are wearing the same clothes as the band usually wear in the videos or in concerts, making you recognise them better and see them more like the original band.

Intertexuality can be used to attract an audience as it is using themes we know well and bringing them into the video making us recognise it better and eventually like it more. Intertextuality also means we understand it more as it is not a brand new concept and is easier to accept and we understand it more.

We, in our music video will use Intertextuality with the costumes and the environment. We will have the characters wearing the same kind of clothing and will be in the same environment as the usual folk music videos. This was a decision we made instead of consciously choosing to do it. We thought it was a good idea to choose these because we knew this would make the video more recognisable.

How musicians promote themselfes

Mumford and sons have a very smart way of promoting themselves.











 The group cleverly use the audience at concerts to promote them by making music videos like above by using it to their advantage. The use the audience to make the atmosphere more lively and make you want to be there. This promotes their concerts and music as you will remember the scenes when listening to it and making you like it even more.

This is a clever way of promotion as it is something which is made naturally. The concerts provide the film as well as making the money from the concert itself and is making two good points from one thing. The video is also well positioned with camera shots as it shows the power of the music and its audience and makes you more attracted to it.

This is an album cover and I have previously used this to show the ideas. They promote themselves well as they use a simple setting throughout and it works with the music. The albums also reflect their music well and they sell millions of albums this way. Being simple in its own way promotes them as there is no shouting on you should buy it, instead they would rather you listen to the lyrics and buy it and the reviews on there albums are always high.

How star image is used

Star image is used in all Digipak's as this is what sells the album. It is the ideas we see with the artist, for example;
Kanye west uses his original bear figure in his early albums because this is what his fans recognised him and his albums by. The star image also can be based on how they look, so for our genre,folk, they would look clean and it would have a natural look and also light colours mainly.

These are from our genre and follow the same rule. They are simple and this is the star image. It is not about shouting and screaming to be brought, instead you buy for the music inside and you buy because you know it is going to be good instead of buying on its attractiveness.
This is a rule I would like for my Digipak. Also I have :

• Simple
• Natural colours
• Natural/outdoor environment
• small amounts of photo shopping to look more vintage
• correct clothing for genre
• The whole band included

I want to use these rules because I feel it will then work better with the genre as it is what most of these Digipak's from our genre do and they sell well.

Design of matching digipak's

The matching themes are very important. The fact that it all matches appeals the audience into buying even more. This is because it 'fits' together well and makes more sense than if it was jumbled together. Also if the front cover is basic, then the rest should work on this theme, if it did not then it would need a good reason for this, as it is not normal to do that as it does not fit and may seem off putting to the customer and may not buy it.
Also as seen with this, the pictures are very natural and to go with this, the colours and light and natural too with no 'luminous' colours which go against the idea. They work together and also, if you listen to the music, this style works with it also.

The importance of iconography

• set: a normal room in a natural setting, no special props, trying to look realistic
• props: Just his guitar and playing diagetically in video
• the video shows the idea of this band being in a normal house playing along to the camera and to us,the audience.
• The singers are wearing normal clothes for this genre of music, a smart shirt and jeans and a hat, folk is mainly dressed like this because they want us to see them as working people and from the countryside.
   
• The main light source is from the window behind and probably lights behind the camera also. This helps with the natural look
• It shows the idea of being in a house clearly as this is like a living room and is trying to be very relaxed with it.
• The main singer is clearly in the frame as this shows us who is exactly singing and playing. This is normal for folk music is this is a style used universally as they want to show what is happening clearly and make it simple.
 

 

 

• in this shot, the lead singer is in the middle. Along with him are the backup vocalists and are singing with him
• the whole band gets involved showing who is in it and how it is being sung.
• they are standing in front of each other which makes it seem unprofessional, but this is what is wanted the whole style has changed from how it started above.
• they are walking through the corridor to something which isn't shown yet but could be some kind of concert, again showing the genre as it usually is.

 

 

• here the audience sees the singers crowded by people singing and dancing in a room in some kind of house.
• he is dancing with everyone and everyone is happy.
• he is in the light behind and kind of making him distorted showing he is the lead man out of everyone.  
•       The crowds are all around which could show hey are really enjoying the music and makes the viewer want to be there.
•       the light is on everyone and it can clearly show their expressions
• the room is full of people which helps with the atmosphere throughout and makes the viewer want to go to that place,everyone is happy and having a great time.

I think I have made a real improvement in my analysis of mise en scene compared to my first attempts. I can now see that even small aspects of a video can have a large impact on the viewer as they can be very important.I also recognise how when filming the rule of thirds are very important as it can show what is happening and give us the idea they want us to have.All this will help me when filming and my Digipak because it shows the importance of certain objects and positions.

Our plan for the next 2 months

I created this so that we could keep looking back to this so that we can see where we are and if we are on target. I think this was a great idea because this is good for us to set targets and try to stick to them as this is a problem we do have sometimes. It also highlights what we still need to do and the amount we have done. This helps me as it makes me see what is done and what isn't.
To make this better I could of made a voice recording or video with it but I would of liked to had Carl and Karl involved to do that as it would make better discussion but I think this is good enough because it shows what I have done and what I need to do over the next 2 months.

Location permission update

Today we have had a reply from the company who own the location we want to film at. The email said;

Hello
This has been forwarded to the relevant person.  I am waiting for a reply.

Regards

Nicola Cole
Resources Administrator
Sibelco UK



This is good as it hopefully means we will get a reply soon as we want to film by the 24th of November.

Overall where I am right now

After everything I have done for work so far I think that things are going well. Our storyboard is completed and we have gone to our location to find places to film, also sending off the permission letter so that we can film there and we have even took videos of scenes to see if they will work or not, all this helping me hopefully achieve level 4 on the mark scheme. The focus groups have been completed and all data is on my blog now and all this will help me and my group on what we are doing over the next few weeks. I have also tried to make the blog as interactive as possible and I feel that it is at a very thorough level and the information used throughout is the same.


Over the next few weeks I hope to finish the work on my music video and have it all filmed and ready for editing and also, I would like my Digipak to be on its way to completion and the music magazine page to also be started and hopefully on its way to finishing. If I can do this then I will have enough time at the end to finish anything I have not done to level 4 to be completed and to have it at that level.

Me and Karl made this evaluation video to go into more detail last week before location viewing so here is what we talked about:




 To make this video better we could have used Carl also but unfortunately he was busy so it was not possible but I think we did this well because we went over everything we did but also critiqued on what we had done and spoke about what was good. I think this was good also because now we have done this we can take this video on-board when going on to film the music video and create out Digipak's and music magazine covers.

Mark scheme analysis

Level 4 Criteria: (must use this as a summary:

1.       Planning and research evidence will be complete and detailed.

2.       There is excellent research into similar products and a potential target audience.

3.       There is excellent skill in the use of digital technology or ICT in the presentation.

4.       There is an excellent level of care in the presentation of the research and planning.

I am aiming at level 4 for my coursework and this is the criteria I need to meet. With the first point I think I have achieved this because I have uploaded sufficient amount to show I have great planning and research. I think my focus group research is the best piece as I have lots of information about before and after the focus groups and I also took the lead role when taking the focus groups and getting some great results back from the students creating excellent research.

With the second point I feel I have nearly got to this point but I do need to do a little more work to this point. I have good research into other products by looking into other folk bands but I do feel a little more would bring it to excellent as it is not at this point right now. The potential target audience part in my eyes I feel I have done great in this part. Me and my group did lots of research into a target audience as this was a part we wanted to make sure we did well. In this part I think that I only need to bring up the first part on looking at similar products.

With the third point I feel I have matched this well. The use of ICT and digital technology in my blog is thorough. I have embedded everything I can and it is interactive to others when asking if they think it is or not. I have also used good IT skills when gathering my focus group results by using a power point and using bar graphs and pie charts. The blog also has lots of pictures and videos also and we used certain camera shots to stress what we were doing and all this in my opinion makes it have excellent skill when involved in this part.

With the fourth point I feel this links with the above paragraph. I have used lots of ways to make the blog the most interactive as it can be while still being well detailed. I have also used lots of ways of presenting this information with such things as being videos, presentations, recordings and also using writing when needed so that it has sufficient knowledge to get to level 4. I have tried to also make the blog interesting instead of just using text and I feel that this makes the blog clearer and puts me into the level 4 bracket with this question.




Overall I think that I am nearly at a level 4 if I can research a little more into similar products and constantly reference to these other bands. If I can do this and keep the blog interactive I feel that I will be on a level 4 as I will have highlighted all these points and done them accordingly throughout.

Digipak examples

In this post I am going to overview several Digipaks, some from the folk genre but also some from other genres so that I get a good overview.

This is a Digipak from the famous folk band Mumford and Sons. The Digipak is very basic and has a very clear way of how it is designed. The colours are very clear and there are lots of whites because this makes it more simple and gives it a feel of 'purity' that the album does not need flashing lights to be sold. The Digipak also, when using pictures also have lots of whites but the lighting is very natural, something which runs through most of folk music. The Digipak is also very clean looking prepared to the two I studied at the beginning of the year, it has a basic feel but this works as it is throughout and in its own way attracts consumers because of this.

This is the prodigy breathe Digipak, a band which is a punk rock band. The Digipak uses lots more different colours and has some way of randomness, along with that. This works with the genre because it is known for a crazy scene and this works with that type of music. If I used
 this for my folk band or this type of style, it would be going against the normal conventions and maybe would not be as appealing to the target audience. It is like the album is using the randomness to sell it and the colour to attract you to it.



After analysing contrasting Digipak's my results will influence the next stages of planning because there is a clear difference between genres and how there Digipak's reflect this. The fact that the Prodigy use colours and different photos to attract you yet Mumford and Sons only uses clear colours and makes it look clean and it is showing they do not need colours and lots of images to sell the music. This could be because the prodigy have more competition and their genre does not try to show a clean image, instead its about lots of music and drugs/alcohol abuse. This may be why they are so different and could be how people choose which to buy as each is attractive in its own way.

The Mise En Scece elements of our Music Video

 This was made by all of us as a group and we all put in a input and made it together over the period of the day.

I think we did a great job with this because it has lots of information and is in very good detail. We have covered all the main ideas I feel we have spoken in very good detail about it and the surrounding ideas of that part of Mise en Scene. We have also presented it well by making it in a presentation because if this was all one piece of writing it would have been very boring and would not of put the point across as well, and is not very imaginative idea wise. I also like that there are small pictures in places to brighten it up more and also they are relevant to what he is talking about throughout

I think it could have been improved though by making the amount of writing more interesting. It is still large blocks of writing, but on a presentation. It is all relevant but it is just alot of work for what it is. It is in great detail but it could of maybe been separated better and imagnative ways of doing so. To separate the amount of writing we could of included more pictures or made voice recordings about it so that it saved time and made more sense to the reader/listener.

Overall I think this was a great way of displaying the information but will small tweaks it could have looked a little better. It is definately level 4 but to get top marks it could have had a better and more interactive way of displaying this information.