Font research

Font research
Two commonly used fonts for the folk genre are:
- Cooper Black Italic (designed by Oswald Bruce Cooper in 1920s). It has been used in many music magazine adverts like this one for our music video. It is useful as it gives a retro look and feel to it and also is clear to read and understand





- Minion Pro. It has been used by the artist Sarah Jarosz for her album, follow me down. The singer's name is written in Minion Pro regular; the album title written in Minion Pro Italic creating a relation between both and it works really well. It makes it better to read and also more clear and it links better.

Examples of fonts found on Word:

 

Elephant Arial

 Cooper Black Garamond premier pro    Harrington

zaphuntson

Impact

Minion Pro

 

Examples of fonts online:

 

Although These fonts are appealing to me, there are studies in which say different. The website talks about how uglier fonts catch the readers eyes more and this could be something to think about. Using these types of fonts would mean more people will start to look and this means a larger audience for the advertisement.
This could be something to think about when creating my blog and finding which font to use as it is an interesting theory. I think regency or a font with this type of look would look good for my target audience as the conventions of the font are that it should be basic as it is not trying to make itself standout, instead the music sells the product instead so it needs to be very basic fonts. I also want them to work together with each other all across the magazine advert so that it looks the most professional it can be.




A good variety of fonts.

- Which would be the most suitable for your target audience and genre? Why?