Digipak's

In the course as said in the first post, I have to also create a Digipak and develop it closely with my music and its genre. I choose to look at 2 other Digipak's and evaluate these so that I can get a good understanding, my questions on these Digipaks were:

• how has the Digipak used  colour?
• how has the Digipak used language?
• does the Digipak have the 'persuasive factor'?
• how does the Digipak represent the artists music?
• what's good about the Digipak?
• what's bad about it?
• what ideas have you gained?

I asked myself these questions on two Digipaks, myth and desert rose and these are my answers.....

http://hollywooddisc.com/images/P/CD_6panel_digipak.jpg

Use of colour and image: The Digipak uses all space available to promote the singer ‘myth’ and all colour is coordinated, like in this case all colours are dark to match it. This creates a dark, maybe spooky feeling, linking with the title 'myth' and making it seem more attractive to the buyer. The use of language:  The colour of the language on the front cover is the opposite to the rest of the colours, making it stand out more, and it is completely different font along with this. It is also in the dark part of a picture so you can clearly see the writing. Taking the word ‘myth’ we can associate the fact that the band wanted us to feel their music is out of this world and may be passed down for generations therefore this is a successful persuasive device because it brings more people to buy or want this product more.

The persuasive factor:
If you were a fan of this singer they would emphasise on this cover to make you buy the Digipak.  The cover with its persuasive name and colours also mean that you are more attracted the product. Also using the Digipak itself is a persuasive factor as it gives an exclusive feel and makes it look much more professional.

How it represents the artist/the artists music: 
 This could represent the artist by making him look smart on the front cover showing he has class or is very calm. Also on the middle part he has white gloves, matching the face showing smarter. The writing on the front though could also show rap or a dark theme throughout as of its font and the way it is shown.

 What’s good?

The smart feeling throughout works very well with this artist as he tries to portray this throughout ad it works. The writing inside also is very smart and works with the background colours and does not try to stand out too much. 

What’s bad?

The writing on the cover feels as if it is the opposite of the rest. It is less smart ad more casual or rap-like, the colours of it also means it stands out much more. Although this does work to catch the buyer’s eye, it just does not work with the ‘smart’ theme going on throughout.

What ideas have you gained?

The idea of having a smart theme throughout works very well as it means it as a very high standard. Also the opposite style font on the front works in one way as it means that the buyer’s eye is caught from this although it is opposite to the rest. The idea of having different photos at each part of the Digipak works also as it gives different views of the main subject, ‘myth’ .

 http://www.groovehouse.com/images/products/cd_digi_6panel_ruby_james_CS_1.jpg

The use of colour and image:

The album cover unlike the Digipak before has bright colours ad is of a real background, in a town or beside a road. It has a long-mid shot of ruby James with a hat and the photo also is distorted I the background making you focus on her first then realise the background. This continues to inside where again ruby is the main sot but this time  a close up of her face, ad anther with her with another man, maybe showing romance on this CD or breakup?

The use of language:

The colour of language on the front makes the Digipak have a touch of class, and make it look like it is a country/folk singer with the font of this language.  It is also situated ion the darker part of the Digipak so it is clearer than anywhere else on the Digipak. The title also links with the genre as ‘desert rose’ makes us instantly think it is country/folk and is not going to be pop or dance.

The persuasive factor:

The persuasive factors start with having the singer on the front cover and being able to notice her instantly. She is the front of the picture and which the photo is focused on. The Digipak also has a touch of class to everything and the colours are not bold and make it look very professional. The Digipak also heaving focuses on ruby all the way through, not just on the cover. The colours are also lights high on contrast to make it look more clearer and brighter creating a more clear scene and more focused on her.

How it represents the artist / the artists music

The Digipak represents the artist as classy and from a country village or town. The classy side comes from how she is standing and the font and how it is set out. The colours are also natural, not artificial looking making it look natural and more country like. The name of the album also pushes this across as it is called ‘desert rose’ showing the desolate side of a desert but also the rose, meaning love maybe in the middle of this, meaning she could be lost in love? She could be talking/singing about love and being alone? This touch of class and the font make us attracted as it can be related and people may want to be like her.

What’s good?

I think the fonts and pictures work very well together as they link together well as they are not opposite colours, instead they work by matching and working together. The Digipak is also got a professional touch to it, it does not feel like it is trying to push you to buy, instead buy because you want to, it is not crazy coloured and the font works and is not over the top. The pictures are also focused onto her and not nothing else making us know it is her who is the singer and only her.

What’s bad?

I feel the Digipak may not stand out as much as it needs to. The market is crammed with lots of artists and it would be hard to choose this off a shelf as the persuasive factor is there but its not enough, it would not focus us straight onto it unlike others and may not sell because of this. Also the name is pretty short and it does work, but I feel it may not link to her music unless she is talking about being alone and about heartbreak and sadness.

What ideas have you gained?

I have gained the idea of having everything work together like in this where it all fits and does not try to rub it into your face, instead it looks professional and very well designed like it should be. Also having the singer, in our case the band as the main focus for us so you know its them who made it and that works very well.