Evaluation for the music video;
Evaluation for the Digipak and music magazine advert.
My Digipak and music magazine have mainly followed the conventions of the products in this genre due to the success of this. I wanted a natural feel not linked to the band as I feel this reflects the genre but there are several folk bands such as Mumford and sons which have not followed this convention with the band being centre of the picture. I felt that I did not want this approach, instead I wanted a natural feel throughout so that it linked with the song better. I followed conventions also when designing the music magazine advert due to this being very important on the marketing side. I followed the conventions where there is large text to show the name of the band and the song. Also I added the outlets at the bottoms like large magazine advert creators do also as this allows places to buy a product. I also challenged the convention for having the band in the background in advertising. Instead I wanted to develop from what I had created from my Digipak and follow this so that when people see the advertisement they will know more of what the album will look like with the natural feel.
I wanted the two ancillary tasks to work with the music video and I feel this worked because they link together with the nature idea and 'trees' as the main idea behind it all. I feel this succeeded and it works as it links well with the song. Also, it challenges some parts due to the selling of a band these days and the brand identity which comes from having the band as key on all marketing material. I wanted to challenge this and I feel it has worked as it works together and still links well with the genre.
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